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Thanks soldiers

November 11, 2009 tonyfelicepr 1 comment

veteransdayTomorrow is Veteran’s day and I’ve spent a good part of the day locking down interviews for a client who is handling the character balloons for the parade. It wasn’t until I started filling out the segment sheet that the meaning of the day hit me. Two of his employees are veterans, both brothers, 2 and 3 tours to Iraq respectively and one whose wife is also a marine, served 2 tours in Iraq.

I’m not going to get “all political” here. This isn’t the forum. I just want to take a minute to say thank you to all of the men and women who serve our country now and in past wars who have lost their lives, or have had their lives irreversibly changed forever because they stood in the line of fire to protect me and the idea of freedom.

At what point do you step in?

September 9, 2009 tonyfelicepr Leave a comment

What should you do when a colleague’s employee is getting a reputation for being a “troll” online?  What’s a troll? It’s someone who consistently posts comments on blogs that are intentionally inflammatory, derogatory or full of hate-speech.  What would you do?

Categories: advice, bloggng, integrity

Julia and Me

September 8, 2009 tonyfelicepr 2 comments
© Columbia Pictures

© Columbia Pictures

I had the lucky fortune of seeing “Julie & Julia,” last night. When I heard that Meryl Streep was cast as Julia Child I remember thinking, “I love Meryl but as Julia Child…mmmm, I don’t know about that.”

What an incredible performance by Streep. She crafted the character with all of the quirkiness, charm and wry humor that one remembers of Julia but she also brought an unexpected lustiness to her that was brilliant. And I loved her all the more for it.

On to the story.  Although the theme  was to parallel a journey by both characters on separate paths yet united by food and the contemporary character’s sharing of her journey through writing a blog, I found my self disappointed when the film bounced from Julia Child’s story to the present day story line. As sparking as Amy Adams is, I still wished the story was entirely about Julia.

Still, I am left with wonderful feelings for the film. It was one of those rare occasions where I honestly did not want the film to end. I fell in love with Streep’s characterization and wanted to know more about Julia Child’s adventures.

I felt both fulfilled and still hungry for more.

I believe I enjoyed the film on two different levels connected by a common thread. What I mean is, both Streep’s performance as well as the true nature of Julia’s personality could be distilled into one word: authenticity. Julia was about “I am who I am and that’s enough.” Streep dug into that and revealed it in a magically effervescent, genuine performance that could easily be turned out in a lesser actor’s hands as a one-dimensional or over-the-top.

Authenticity is a powerful thing.

Everyday, I celebrate authenticity with my clients.  I want my clients to project authenticity with great story telling.  Making promises that they can keep and telling the truth. As individuals we want to be moved, we want to be inspired and we want to feel important.

Those chords within us are only struck by authentic actions, and the resulting tone is pure, fulfilling and lingers long.

Hey Luuuuuccccyyy, where’s my dinner…

Photo Courtesy: Awatukee Foothills News

Photo Courtesy: Awatukee Foothills News

In the Foothills of south Phoenix, nestled against the Awatukee side of South Mountain, lies a little bit of Cuba. Well, more than a little bit of Cuba, a whole family, in fact.

Babaloo’s Cuban Café is owned by mother and son team, Robert and Mayra Gonzalez. Yes, Phoenix has a few Cuban restaurants, but this one is actually owned by a Cuban family who really do the cooking and turn out masterful creations.

Inspired by Mayra’s heirloom family recipes, tasty dishes are turned out in a modern expression by Chef Robert. The Babaloo’s experience is a tradition more than a half century in the making, starting in a little town in the middle of Cuba called Esperanza, Las Villas to the narrow escape of the Castro regime to our little part of the globe.

Looking back on her childhood in Esperanza, a small farming town of North Central Cuba, Mayra remembers even outside of holidays, every family get together as a special event, especially growing up as a farmer’s daughter.

Gonzalez family in Cuba

Gonzalez family in Cuba

The family turned the task of corn harvesting into a big party. While the men were out in the field, three generations of women were inside the kitchen preparing a huge meal. The sounds of laughter and cooking filled the house, along with the heady cooking smells of onions, garlic and cilantro. Thinking back to all the good times surrounded by family puts a smile on Mayra’s face.

Today, the Gonzalez family continues this tradition but combines a modern twist to some rustic family recipes. Mom calls Babaloo’s antiguo y moderno, Spanish for ‘antique and modern,’ but roughly translated today as old and new. Chef Robert takes the recipes handed down from his great-grandmother and adds his signature modern style and expression to traditional Caribbean flavors. The end result has guests coming from all over the Valley again and again.

“I’m constantly trying to stay current with culinary trends and what is going on in the culinary world,” said Robert. “We don’t want to be labeled an ethnic Cuban restaurant,” he adds. Instead, he wants his heritage and his family recipes to be the inspiration for his own culinary artistic expression. An expression cultivated at the Art Institute of Phoenix.

Which is fine by Mom, but nothing gets past her. She is often referred to lovingly as the Cuban Quality Control Officer. “For the Cuban dishes, I always taste them,” she said. “Sometimes they’ll put in some other ingredient and I’ll say, ‘Wait a minute, this doesn’t taste right. What did you put in there!’”

Expect to find modern twists on favorites like Ropo Vieja (which literally means ‘old clothes,’ in Spanish) which is a braised flank steak, slow cooked with bell peppers, garlic and onions until it begins to fall apart and resemble old clothes.

And diners can routinely be seen falling out of their chairs when they try Mayra’s tres leches cake which is made with a blend of three sweet creams. “I was going to have a bite, but now I plan to lick the plate when no one is looking,” exclaimed one diner. TF

I Bitz and Got the Bait and Switch

Come on in, the water's misleading

Come on in, the water's misleading

So I’ve been seeing these commercials for Orbitz with their offer “if you buy a ticket from us we will charge you no booking fees and guarantee your price so that if someone else books a ticket cheaper than yours we will refund you the difference.”  Fine. Sounds like a deal. Yeah right. It’s a deal all right.  Should’ve known there is a catch. See, what they don’t tell you is that when you supposedly choose seats, Orbitz does not send that information over to the airlines. It’s a ruse.

Yesterday, being a thorough and organized travel (or so I thought), I checked to see if the tickets I purchased last month were selling for less. No. Ok. So then I checked our seating assignments on the Northwest airlines site and found that I could not choose our seats even though we had secured seat assignments over a month ago.  So I called Northwest Airlines site directly.  I found that I did not have a seat assignment on the flight but my traveling companion did.  I tried to choose a site but the only seat that I could get was at the back of the plane in the center.

I discovered that when you choose a seat on Orbitz that they do not even send that information over to Northwest.  Orbitz purchases tickets in bulk and only pretends to offer you the opportunity to choose your seat.  What they don’t tell you is that you may not even be confirmed on the flight.  Unless they tell you in the small print somewhere, I don’t remember seeing anything about that. And Northwest? Refuses to do anything to help. Period. Airline policy. Whatever.

So, I called Orbitz and spoke to a lovely woman in India whose command of the English language was, well lets say interesting.  Nothing she could do. Then after much gnashing of teeth on my end she claimed that she was able to seat us together in 9A and 9B.  So, I went to the Northwest site, and again, only one seat confirmed the other with no assignment at all. Did she lie to me?

We called again and got a gentleman with better English and much compassion but no seat assignment.  We were told that the airline might be able to assign our seats together at the gate.  If we are one of the 30 or so passengers to arrive at the gate first.

Our lesson.  I find it crazy that with airlines and air travel in the tank that 1) Orbitz would mislead customers and 2) that Northwest would offer such crappy service.  Even though I was told by the NWA agent Northwest controls 70% of the seating arrangements online or over the phone I would still have to go to the airport no more than 24 hours before the flight in order to confirm a seat assignment.  So much for hanging on to customers and encouraging Americans to travel again.  So, the bottom line: 1) no seat assignment or confirmed seat as of today, 2) $35 in handling fees for 2 checked bags and 3) If I’m lucky, one of us gets to sit at the back of the plane between two strangers.  Am I being unreasonably picky? Our tickets are just under a thousand dollars round trip.  I don’t think so. Is it unreasonable to want to sit together when the chief part of the travel experience is to enjoy the exploration together?

What do you think?

Helping the Homeless Get a Job, One Outfit at a Time

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Some people are impressive, and then some people are IMPRESSIVE. My client YourAutoNetwork.com and it’s owners are two of those people.

Husband and wife, Cary and Carole Lockwood are partnering with the Salvation Army to promote a month-long clothing drive for homeless families who live at the Kaiser Family Center, home to about 450 families a year. Okay, so a lot of companies give back. What’s impressive is that Carole and Cary have set up donation boxes at 50 of their member business locations. This means that they have personally driven to each location, set up a bin and are out there asking for donations…all by themselves. They have locations as far away as Surprise, north to Cave Creek, south to Queen Creek, east to Apache Junction and everything in between. That’s a lot of driving. The Kaiser Family Center is also about commitment.  Residents are required to find work within 2 weeks of residing in the shelter. To assist them the Center provides services designed to get them moving forward quickly.  In that spirit, the donation drive is designed to find clothes suitable for residents to wear on interviews and hopefully to land that job. The clothing is also needed to supply them with day to day work clothes.  Wanna help? Click here for drop off locations.

Susan Felt of the Arizona Republic did a compelling story about the Kaiser Family Center back in January.  I’d sure love to know where those families are today who Susan met.  They represent but a few of the families who are collateral damage from the “economy of greed,” which will forever be identified with the new millennium.

Back to Carole and Cary. Philanthropy seems to be a natural extension of their business philosophy .  YourAutoNetwork.com was founded as an online directory where consumers can find the best automotive related companies in the Valley, and I mean the best. Unlike other directories that let any company buy onto their listing, YourAutoNetwork hand selects only those businesses that been in the Valley for at least 10 years, carry an A rating or better from the Better Business Bureau and also pass a rigorous vetting process. Any hanky panky and you’re out, period.

By the way, the listing is free to access by consumers. So instead of seeing glowing reviews by people who could be a repair shop’s wife, cousins or friends, you’ll find very few comments from consumers.  Instead, there are straight forward facts and the reasonable assurance you’ll find a business you can trust.

Cary is a former GM Engineer who has spent his life making sure cars are safe. He also hosts a car-talk radio show on KXXT AM and KXEG AM.  He’s a one-man ‘click and clack’ with just as much energy and humor as the other, well-known pair.  Check him out, he’s very entertaining.

I have the best job in the world.  I only work with interesting people who know that my job is to tell great stories.  I don’t sell anything.  I like to think that I make the world a better place because I connect reporters with people who have great stories.  I’m just the guy in the middle.  And to anyone who’s thinking this is very Polly Anna of me, as Robert Ruskin said: “The highest reward for a person’s toil is not what they get for it, but what they become by it.” Me, I’d rather surround myself with people who are always becoming.  Don’t you?

May I have a minute of your time?

May 4, 2009 tonyfelicepr 1 comment

The Five Ps

Last Wednesday night my client, Howard Fleischmann from Community Tire & Auto won the Better Business Bureau’s Business Ethics Award in his category. The evening, hosted at the Biltmore included a special key note speaker, Ken Blanchard, author of The One Minute Entrepreneur. Ken shared with us his brilliant insight into what makes a true entrepreneur and what success really means. Success is not about what you achieve, but what you give to the world. The content of one’s character is measured by how much one loves not how much one gets.

I wish I could go into his entire presentation but instead I urge you to read his book. These are the main points I took with me from that evening.

What every entrepreneur should practice…the four Ps.

Purpose: lengthy, sleep-inducing mission statements aside. What is your purpose? You should be able to describe it in just a few words. For me, it’s: Delivering results for my clients by telling great stories.

Principle: When faced with any decision ask your self these three questions. 1) is it legal? 2) is it fair? 3) is it something you would want to see written about you on the front page of the newspaper?

Persistence: Instead of hanging a shingle out there and expecting business to come your way you have to go after it and have the tenacity that delivers results.

Perspective: Be willing to look at the big picture and cast a critical eye on yourself, your company, your purpose and your people. Surround yourself with people that complement you. Personally, my own belief is “there is no one smarter than all of us.”

I will add one more P, Positive. Humans are the only creatures in existence gifted with the power of speech. To speak words is to give them and the ideas they express, power. We hear about the power of attraction, and of course “the secret,” was part of nearly every water-cooler conversation last year. But being positive also includes personal responsibility and action. Speak only positive things. Remove no, not and don’t from your vocabulary and instead focus on what you do want. Be kind and generous with your mind, your talent and your time. The five Ps will eventually culminate into one P

… Peace.

What I always wanted to do…

March 11, 2009 tonyfelicepr Leave a comment
Tony Felice on the set of 3TV

Tony Felice on the set of 3TV

Here I am fortunate to have had my picture taken on the set of Your Life A to Z. Usually the PR guy gets to take all the pictures instead of actually being in one. I look really happy here because this is where I thought I wanted to be…in front of the camera. But you know, green grass and septic tanks (thanks Irma Bombeck–does anyone remember her). Still I think I look pretty good behind that desk. For awhile I was the on-air personality for CityBeat on Mesa Channel 11. I loved it a lot.

I love working for my clients too and I’d rather spend all day talking about them then myself. I still can be seen doing the happy dance when I land a segment or a story for them. And I pride myself on knowing the reason that I do is because of hard work and because I don’t bring stupid stories to the media. My reputation is based on years of results and personal accountability.

So though I may not be in-front of the camera smiling at you while I read the news and I’m on a different screen–this one that I’m typing on, ‘m still smiling and most of my dreams have come true.

Tony Felice on the Set of Your Life A to Z

Happy Birthday to Us!

March 4, 2009 tonyfelicepr 6 comments
Happy Birthday Tony Felice PR & Marketing

Happy Birthday Tony Felice PR & Marketing

This month marks the first anniversary of Tony Felice PR & Marketing (though I’ve been around the block for more than 25). This first year I have learned a lot about myself and what it means to be an entrepreneur. So I’d like to share this short list with you.

1. Security & Comfort are Overrated. Getting out there and doing what you love takes risk. Without it, freedom, choices and being able to shape your own destiny may always be out of reach.

2. Get out there. The world is owned by those who show up right? This means you have to show up and be present. Go to events, meet people and share–don’t pitch you or your business, just be fun to be around and enjoy the company of others.

3. Give back. Volunteer and find the things that you feel passionately about. You get what you put out there, I honestly believe that.

4. Be generous. Share ideas and resources with the people you want to do business with or media you want to cover your stories. It’s not always about self-serving choices, it’s about being a resource to those from whom you may need something in the future.

5. You cannot care too much. I’ve often been criticized by past employers that I care too much and go way beyond what is expected. I couldn’t disagree more. In fact it violates my own personal principles. Late nights, early mornings, dropping everything for an interview, making oneself uncomfortable and stretching your limits…that’s what breeds success.

6. Be a leader. Take responsibility for everything and be accountable. Motivate by example, make the tough decisions, work hard and be impeccable with your word.

7. Celebrate others. By celebrating the successes of your clients and friends you draw that positive energy into your life and your business.

8. Don’t dwell on the negative. Get rid of all energy suckers–whether clients or friends and stick to your ethics. This year I fired my highest paying client for being unethical. I never looked back.

9. Be grateful. Appreciate the greatest achievement of all, the desire to be better as a person and as an entrepreneur.  It’s the power of positive intention followed by action and measured as results.  Thank yourself for it.

10. Have Faith. You did this because you believe in yourself right? Have faith that others will be inspired by the confidence you have in yourself and your commitment to others.

This year has been frightening, exhilarating, frustrating, overwhelming, and enriching. My breath catches when I think of tomorrow, my heart beats in my chest with the rhythm of uncertainty’s staccato and I dream of possibility, what is, and what will be.

Direct Reponse: The Power of Social Media

January 23, 2009 tonyfelicepr 1 comment

twitter_logo_s3

So after an arduous four months trying to get Cox Cable to resolve our DVR problems (every show we recorded was unwatchable. The picture and the DVR would freeze and get stuck for 5 minutes or so) we finally decided to make the switch to Direct TV. Coincidentally Direct TV had recently started following my twitter updates. Also a fellow twitterer had mentioned that he really liked his Direct TV.

So we ordered the $49.99 package with free installation. Two days after installation I received a bill for $78. So I called to find out what gives. Turns out, I was eligible for a $35/month rebate but the rebate would not begin to take effect for 6 to 8 weeks. Nowhere during the transaction was this disclosed. After several calls to the customer service line I was told that there was a very small disclaimer at the bottom of the Web site. I know that under the Federal Credit Full Disclosure Act this was a violation. I pointed that out. I got nowhere. I asked to speak to a supervisor. I got nowhere. I was told to send a complaint letter to the corporate office but it was likely that I would get no response.  Are you joking?  I knew I’d have better luck flipping a coin and having it land on its edge.

Then I remembered my Direct TV follower on Twitter. I shot off a quick direct message to him/her and said that I would be twittering about my experience unless someone could help me. Within minutes I received a response asking me for my account number. Within seconds I had a telephone call from Direct TV and they resolved the problem, offering me a credit that covered the difference. Needless to say I was pleased.

Which leads me to the ultimate point, and there are two. 1) In this day of social media we as consumers no longer have to be held hostage by stupid corporate policy and procedure. 2) Brands had better start understanding the power of social media and its ability to cause collateral damage when consumers are treated like they are unimportant and logic does not prevail. I can tell you as a small business owner, and any of my clients can tell you, employees need to be empowered to resolve problems quickly and there should be some mechanism by which those in charge can react quickly.

Thank you Direct TV, thank you Brian from Direct TV and thank you Twitter!